Objective

The goal was to update the look of their client portfolio and company into book. They wanted a digital and printed version with a modern look.

Process

I worked off of the last two booklets. I ended up expanding the booklet about 8 pages so their work can be displayed more. Later they wanted to add in the BuilderTrend segment they had in a prior issue.

My vision was to keep it light and bright, so it was not weighted down by all the content. Also I took the older chunky paragraph forms and broke them up over a few pages that way people would read them. It is know that people do not read large chunks, but if you break it up people will actually read the content.

I also created a background that looks like concrete or paint blobs in photoshop. That way there was a little more hardiness/ construction feel to the entire design. It added an edge to all the clean lines.